How to Increase the Adsense Income

Adsense Basic — By SeoOn on May 3, 2009 at 1:35 pm

Increasing My Blog’s Income: Increasing my adsense income is actually one of my main focus while blogging on this blog. Remember that I have no other source of income except blogging. And one of the main sources of income of my blog is Adsense.

Some of my friends in the internet told me that I couldn’t really increase my blog’s income if I will limit my earning potential to Adsense and the likes only. They said that huge money in blogging are not coming from contextual ads served by Google and other publishing network but on direct ads sale and affiliate marketing.

Well, I know that the income of those affiliate marketers and bloggers who sell ads directly to advertisers is huge compared to those who rely on Google Adsense and other publishers network. But I also believed that a blogger could really earn 5 digit income only from Adsense. It couldn’t be as high as those of the affiliate marketers but a 5 digit income from Adsense is already huge for me. Besides, I haven’t experienced yet earning 5 digit in Adsense and I know lots of bloggers are earning as high as that in Adsense alone.

Increasing Adsense Income: So, how could you increase your Adsense Income?

Actually, there are three ways in increasing your Adsense Income. You can focus in one of the three ways in increasing your Adsense Income, however if you can do both the three ways, I know for sure that your Adsense income will not just be doubled but tripled or much greater from your current Adsense income.

Increase Adsense ads Impression: Adsense ads impression is the number of times that Adsense ads are shown in your websites. Adsense ads impression couldn’t be equal to the impression generated by your websites that are publishing Adsense ads because there are times that several webpages of your websites didn’t pull any Adsense ads due to some limitations on ads or on language of the blog, or because of some Adsense banned terms.

However, increasing the impression or page views of your websites means increasing the Adsense ads impression.

What I mean is that, for you to increase the Adsense ads impression, you also need to increase the number of page views of your websites or blogs.

Increase Adsense Ads CTR: The CTR stands for Click Through Rate. It is the number of clicks on Adsense ads per impressions of the Adsense ads. If the ads generated 1000 impressions and from this impression the ads only clicked 10 times, thus, the CTR is only 1%.

In other words, increasing the CTR of the Adsense ads means increasing the number of clicks on the ads because the CTR is directly proportional to the number of clicks. As the number of clicks increases in a constant number of impression, the CTR also increases.

Increase Adsense eCPM: eCPM stands for Effective Cost Per 1 thousand of Impressions. The letter “M” in eCPM stands for “1 thousand impressions”.

If your Adsense ads generated $1.2 eCPM, it means that the effective cost per 1 thousand impression is $1.2.

What if your Adsense ads generated 3,000 impressions and the eCPM is $10. Using the formula:

Revenue = eCPM * (Impression/1000)=$30

In other words, your revenue is directly proportional to the eCPM in a constant number of impressions. If the eCPM increases, your revenue increases too.

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