Optimize search engine (SEO, short for search engine optimization) is a set of methods to improve the ranking of a website in the results pages of search engines and can be considered a primary areas of marketing via search engine.
The term SEO can also be used for the staff working on optimizing search engines, the consultant made the project to optimize the website for our customers. Some sort of SEO “white hat SEO” (methods as normal building website content and improve its quality) and “black hat SEO” (to use tricks such as cloaking and spamdexing). The “white blindness” accusations of the “black hat who” use tricks not fair to change the ranking of search engine, while “the black hat” is considered any method to change things ratings are the same.
The search engine shows a list format in the search results page (SERP), including paid listings, list your ad, pay-list and click the search listings for free. The objective of SEO is mainly towards the improvement of the ranking list of free search by a number of keywords to increase volume and quality of visitors to the site. SEO is sometimes an independent service or as part of the project and marketing can be very effective in the period of initial development phase and designed website.